Deal Sheet: 2026 Maverick Lariat

Johnson Ford, Inc. · Atmore, AL · VIN: 3FTTW8SA0TRB14309

Negotiation Guide

Opening Offer

$38,397

Fair Price

$39,897

Walk Away Above

$39,921

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,951

Est. Invoice$37,149

Holdback (est.)$1,198

MSRP (Sticker)$39,945

Asking Price$39,945

Markup$0

Est. Dealer Margin on This Car$3,995

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$894

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$500

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