Deal Sheet: 2026 Maverick Lariat

Wild West Ford · Guymon, OK · VIN: 3FTTW8SA0TRA78041

Negotiation Guide

Opening Offer

$36,632

Fair Price

$38,132

Walk Away Above

$38,156

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$34,362

Est. Invoice$35,507

Holdback (est.)$1,145

MSRP (Sticker)$38,180

Asking Price$38,180

Markup$0

Est. Dealer Margin on This Car$3,818

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$417

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$558

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