Deal Sheet: 2026 Maverick Lariat

Jeff Smith Ford · Byron, GA · VIN: 3FTTW8SA0TRA64110

Negotiation Guide

Opening Offer

$39,197

Fair Price

$40,697

Walk Away Above

$40,721

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$36,671

Est. Invoice$37,893

Holdback (est.)$1,222

MSRP (Sticker)$40,745

Asking Price$40,745

Markup$0

Est. Dealer Margin on This Car$4,075

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$989

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$1,248

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