Deal Sheet: 2026 Maverick Lariat

Courtesy Ford, Inc. · Conyers, GA · VIN: 3FTTW8S37TRB19847

Negotiation Guide

Opening Offer

$42,512

Fair Price

$44,012

Walk Away Above

$44,036

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$39,654

Est. Invoice$40,976

Holdback (est.)$1,322

MSRP (Sticker)$44,060

Asking Price$44,060

Markup$0

Est. Dealer Margin on This Car$4,406

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)-$750

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$554

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