Negotiation Guide
Opening Offer
$39,977
Fair Price
$41,477
Walk Away Above
$41,501
- • Recent buyers paid ~$48 below MSRP
Price Breakdown
Est. Dealer Cost$37,373
Est. Invoice$38,618
Holdback (est.)$1,246
MSRP (Sticker)$41,525
Asking Price$41,525
Markup$0
Est. Dealer Margin on This Car$4,153
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2192
Avg Markup-$48
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$773
Avg Markup (Maverick)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,000
Cheaper Maverick Lariat Inventory
Cloninger Ford of HickoryHickory, NC
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Cutter Ford, Inc.Aiea, HI
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-$1,000$39,13026d
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-$1,000$41,04526d
Freedom Ford of Claypool HillPounding Mill, VA
-$1,000$41,0950d
Apple FordColumbia, MD
-$1,000$40,87026d