Negotiation Guide
Opening Offer
$38,522
Fair Price
$40,022
Walk Away Above
$40,046
- • Recent buyers paid ~$48 below MSRP
Price Breakdown
Est. Dealer Cost$36,063
Est. Invoice$37,265
Holdback (est.)$1,202
MSRP (Sticker)$40,070
Asking Price$40,070
Markup$0
Est. Dealer Margin on This Car$4,007
Percentile100% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2192
Avg Markup-$48
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)+$59
Avg Markup (Maverick)$0
% Below MSRP75%
Avg Days to Sell15 days
Avg Sold Markup-$239
Cheaper Maverick Lariat Inventory
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76526d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00526d
Krapohl FordMount Pleasant, MI
-$1,000$42,6300d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00526d
Pioneer FordMarietta, OH
-$1,000$40,65026d
Shields FordRantoul, IL
-$1,000$39,36026d
Envision Ford of DuarteDuarte, CA
-$1,000$39,13026d
Roberson's Albany FordAlbany, OR
-$1,000$41,04526d
Freedom Ford of Claypool HillPounding Mill, VA
-$1,000$41,0950d
Apple FordColumbia, MD
-$1,000$40,87026d