Deal Sheet: 2026 Maverick Lariat

#1 Cochran Ford Boardman · Youngstown, OH · VIN: 3FTTW8S35TRA98514

Negotiation Guide

Opening Offer

$39,747

Fair Price

$41,247

Walk Away Above

$41,271

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$37,166

Est. Invoice$38,404

Holdback (est.)$1,239

MSRP (Sticker)$41,295

Asking Price$41,295

Markup$0

Est. Dealer Margin on This Car$4,130

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$541

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$413

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