Deal Sheet: 2026 Maverick Lariat

Feyer Ford, Inc. · Plymouth, NC · VIN: 3FTTW8S33TRA96440

Negotiation Guide

Opening Offer

$38,387

Fair Price

$39,887

Walk Away Above

$39,911

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,942

Est. Invoice$37,140

Holdback (est.)$1,198

MSRP (Sticker)$39,935

Asking Price$39,935

Markup$0

Est. Dealer Margin on This Car$3,994

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$231

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$600

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