Deal Sheet: 2026 Maverick Lariat

Capital Ford of Wilmington · Wilmington, NC · VIN: 3FTTW8S31TRB04664

Negotiation Guide

Opening Offer

$39,597

Fair Price

$41,097

Walk Away Above

$41,121

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$37,031

Est. Invoice$38,265

Holdback (est.)$1,234

MSRP (Sticker)$41,145

Asking Price$41,145

Markup$0

Est. Dealer Margin on This Car$4,115

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)+$98

Avg Markup (Maverick)-$53

% Below MSRP78%

Avg Days to Sell18 days

Avg Sold Markup-$212

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