Deal Sheet: 2026 Maverick Lariat

Ashland Ford · Ashland, WI · VIN: 3FTTW8S31TRB00940

Negotiation Guide

Opening Offer

$42,102

Fair Price

$43,602

Walk Away Above

$43,626

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$39,285

Est. Invoice$40,595

Holdback (est.)$1,310

MSRP (Sticker)$43,650

Asking Price$43,650

Markup$0

Est. Dealer Margin on This Car$4,365

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$545

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$735

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