Deal Sheet: 2026 Maverick Lariat

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 3FTTW8S30TRB02842

Negotiation Guide

Opening Offer

$39,977

Fair Price

$41,477

Walk Away Above

$41,501

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$37,373

Est. Invoice$38,618

Holdback (est.)$1,246

MSRP (Sticker)$41,525

Asking Price$41,525

Markup$0

Est. Dealer Margin on This Car$4,153

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$543

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$463

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