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Deal Sheet: 2026 RAV4 XLE Premium FWD
Toyota of Santa Fe · Santa Fe, NM · VIN: 2T36DRBVXTC29H134
This Is Already a Great Deal
Opening Offer
$37,896
Asking Price
$39,068
Max Price
$39,068
- • Recent buyers paid ~$975 above MSRP
- • Sitting 46 days (avg 20) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $586 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,878
Est. Invoice$35,662
Holdback (est.)$784
MSRP (Sticker)$39,189
Asking Price$39,068
Markup-$121
Est. Dealer Margin on This Car$4,190
Percentile3% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold3737
Avg Markup+$975
Median Markup+$122
Best Deal-$1,985
Worst Deal+$19,619
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$786
Avg Markup (RAV4)+$238
% Below MSRP55%
Avg Days to Sell37 days
Avg Sold Markup-$690
Price History
Jun 12, 2026$39,947 → $39,568(-$379)
Jun 17, 2026$39,568 → $39,068(-$500)
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