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Deal Sheet: 2026 RAV4 XLE Premium FWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 2T36DRBV9TW32J949
This Is Already a Great Deal
Opening Offer
$39,231
Asking Price
$40,444
Max Price
$40,444
- • Recent buyers paid ~$975 above MSRP
- • Asking price is already $1,975 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,885
Est. Invoice$37,714
Holdback (est.)$829
MSRP (Sticker)$41,444
Asking Price$40,444
Markup-$1,000
Est. Dealer Margin on This Car$3,559
Percentile1% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold3737
Avg Markup+$975
Median Markup+$122
Best Deal-$1,985
Worst Deal+$19,619
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$928
Avg Markup (RAV4)-$979
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$832
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