Negotiation Guide
Opening Offer
$39,368
Fair Price
$40,868
Walk Away Above
$40,500
- • Recent buyers paid ~$736 above MSRP
Price Breakdown
Est. Dealer Cost$35,717
Est. Invoice$36,520
Holdback (est.)$803
MSRP (Sticker)$40,132
Dealer Add-Ons (DIA)+$995
Asking Price$41,626
Markup+$1,494
Est. Dealer Margin on This Car$5,909
Percentile83% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1851
Avg Markup+$736
Median Markup$0
Best Deal-$2,191
Worst Deal+$8,800
% Sold Below MSRP51%
Avg Days to Sell22 days
Dealer Profile
Inventory350 vehicles
Avg Markup (All Models)-$222
Avg Markup (RAV4)+$1,507
% Below MSRP61%
Avg Days to Sell22 days
Avg Sold Markup+$123
Cheaper RAV4 SE FWD Inventory
Rogers ToyotaLewiston, ID
-$1,555$36,7044d
Rogers ToyotaLewiston, ID
-$1,418$35,5914d
Family Toyota of ArlingtonArlington, TX
-$1,295$38,1671d
Post Oak ToyotaMidwest City, OK
-$1,285$38,1771d
Mark Miller ToyotaSalt Lake City, UT
-$1,071$37,5088d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24018d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24022d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24025d
Peter Boulware Toyota of ColumbiaWest Columbia, SC
-$1,000$37,9536d
Mark Miller ToyotaSalt Lake City, UT
-$894$36,06012d