Deal Sheet: 2026 RAV4 SE FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 2T36DRBV8TW020623

Negotiation Guide

Opening Offer

$35,975

Fair Price

$37,475

Walk Away Above

$37,107

• Recent buyers paid ~$736 above MSRP

Price Breakdown

Est. Dealer Cost$32,698

Est. Invoice$33,432

Holdback (est.)$735

MSRP (Sticker)$36,739

Dealer Add-Ons (DIA)+$895

Asking Price$38,632

Markup+$1,893

Est. Dealer Margin on This Car$5,934

Percentile87% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1851

Avg Markup+$736

Median Markup$0

Best Deal-$2,191

Worst Deal+$8,800

% Sold Below MSRP51%

Avg Days to Sell22 days

Dealer Profile

Inventory262 vehicles

Avg Markup (All Models)-$225

Avg Markup (RAV4)+$1,817

% Below MSRP49%

Avg Days to Sell23 days

Avg Sold Markup-$76

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