Negotiation Guide
Opening Offer
$33,933
Fair Price
$35,433
Walk Away Above
$35,187
- • Recent buyers paid ~$824 above MSRP
- • Sitting 39 days (avg 20) — extra leverage
Price Breakdown
Est. Dealer Cost$31,097
Est. Invoice$31,796
Holdback (est.)$699
MSRP (Sticker)$34,941
Dealer Add-Ons (DIA)+$995
Asking Price$36,435
Markup+$1,494
Markup includes $995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$5,338
Percentile79% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold3614
Avg Markup+$824
Median Markup+$122
Best Deal-$2,190
Worst Deal+$28,067
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory340 vehicles
Avg Markup (All Models)-$37
Avg Markup (RAV4)+$1,506
% Below MSRP57%
Avg Days to Sell22 days
Avg Sold Markup+$148
Cheaper RAV4 LE FWD Inventory
Camelback ToyotaPhoenix, AZ
-$1,491$33,05725d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,201$34,85428d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,201$34,85420d
Huntsville ToyotaHuntsville, TX
-$1,173$33,49536d
Family Toyota of ArlingtonArlington, TX
-$1,153$35,63828d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,137$34,44332d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,137$34,44318d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,100$34,52622d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,076$33,91521d
Gettel Toyota of Charlotte CountyPunta Gorda, FL
-$1,076$33,91512d