Negotiation Guide
Opening Offer
$39,363
Fair Price
$40,863
Walk Away Above
$40,498
- • Recent buyers paid ~$731 above MSRP
Price Breakdown
Est. Dealer Cost$35,717
Est. Invoice$36,520
Holdback (est.)$803
MSRP (Sticker)$40,132
Dealer Add-Ons (DIA)+$995
Asking Price$41,626
Markup+$1,494
Est. Dealer Margin on This Car$5,909
Percentile84% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold1752
Avg Markup+$731
Median Markup$0
Best Deal-$1,596
Worst Deal+$7,990
% Sold Below MSRP51%
Avg Days to Sell22 days
Dealer Profile
Inventory335 vehicles
Avg Markup (All Models)-$246
Avg Markup (RAV4)+$1,509
% Below MSRP63%
Avg Days to Sell21 days
Avg Sold Markup+$136
Cheaper RAV4 SE FWD Inventory
Rogers ToyotaLewiston, ID
-$1,555$36,7045d
Rogers ToyotaLewiston, ID
-$1,418$35,5915d
Family Toyota of ArlingtonArlington, TX
-$1,295$38,1672d
Post Oak ToyotaMidwest City, OK
-$1,285$38,1772d
Mark Miller ToyotaSalt Lake City, UT
-$1,071$37,5089d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24019d
Mark Miller ToyotaSalt Lake City, UT
-$1,019$37,24026d
Peter Boulware Toyota of ColumbiaWest Columbia, SC
-$1,000$37,9537d
Mark Miller ToyotaSalt Lake City, UT
-$894$36,06013d
Family Toyota of ArlingtonArlington, TX
-$861$36,1986d