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Deal Sheet: 2026 RAV4 XLE Premium FWD
Toyota of Santa Fe · Santa Fe, NM · VIN: 2T36DRBV1TW020351
This Is Already a Great Deal
Opening Offer
$37,730
Asking Price
$38,897
Max Price
$38,897
- • Recent buyers paid ~$975 above MSRP
- • Asking price is already $1,096 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,726
Est. Invoice$35,506
Holdback (est.)$780
MSRP (Sticker)$39,018
Asking Price$38,897
Markup-$121
Est. Dealer Margin on This Car$4,171
Percentile3% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold3737
Avg Markup+$975
Median Markup+$122
Best Deal-$1,985
Worst Deal+$19,619
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$786
Avg Markup (RAV4)+$238
% Below MSRP55%
Avg Days to Sell37 days
Avg Sold Markup-$688
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