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Deal Sheet: 2026 RAV4 XLE Premium FWD
Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 2T36DRBV0TC29J306
This Is Already a Great Deal
Opening Offer
$37,257
Asking Price
$38,409
Max Price
$38,409
- • Recent buyers paid ~$975 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,975 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,074
Est. Invoice$35,862
Holdback (est.)$788
MSRP (Sticker)$39,409
Asking Price$38,409
Markup-$1,000
Est. Dealer Margin on This Car$3,335
Percentile1% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3737
Avg Markup+$975
Median Markup+$122
Best Deal-$1,985
Worst Deal+$19,619
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$928
Avg Markup (RAV4)-$979
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$832
Price History
Jul 16, 2026$39,007 → $38,409(-$598)
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