Deal Sheet: 2026 RAV4 XLE Premium AWD

Peter Boulware Toyota of Columbia · West Columbia, SC · VIN: 2T36CRAVXTC31E227

This Is Already a Great Deal

Opening Offer

$39,897

Asking Price

$41,131

Max Price

$41,131

• Recent buyers paid ~$459 above MSRP
• Asking price is already $1,459 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,497

Est. Invoice$38,339

Holdback (est.)$843

MSRP (Sticker)$42,131

Asking Price$41,131

Markup-$1,000

Est. Dealer Margin on This Car$3,634

Percentile0% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold8579

Avg Markup+$459

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,175

% Sold Below MSRP57%

Avg Days to Sell26 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$940

Avg Markup (RAV4)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$721

Price History

Jul 7, 2026$41,027 → $41,131(+$104)

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