Deal Sheet: 2026 RAV4 XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 2T36CRAV8TW068076

Negotiation Guide

Opening Offer

$45,932

Fair Price

$47,432

Walk Away Above

$47,176

• Recent buyers paid ~$513 above MSRP

Price Breakdown

Est. Dealer Cost$41,758

Est. Invoice$42,696

Holdback$938

MSRP (Sticker)$46,919

Asking Price$47,719

Markup+$800

Dealer Margin on This Car$5,961

Percentile81% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold4122

Avg Markup+$513

Median Markup$0

Best Deal-$2,885

Worst Deal+$10,806

% Sold Below MSRP60%

Avg Days to Sell25 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)+$400

Avg Markup (RAV4)+$800

% Below MSRP26%

Avg Days to Sell22 days

Avg Sold Markup+$462

Cheaper RAV4 XSE AWD Inventory

Rhinelander ToyotaRhinelander, WI

-$2,435$45,8847d

Irwin ToyotaLaconia, NH

-$2,345$44,33916d

Kenny Kent ToyotaEvansville, IN

-$2,071$42,03810d

Family Toyota of ArlingtonArlington, TX

-$1,733$44,8997d

Family Toyota of ArlingtonArlington, TX

-$1,733$44,8997d

Family Toyota of ArlingtonArlington, TX

-$1,733$44,8997d

Venice ToyotaSouth", FL

-$1,476$44,6030d

Nelson ToyotaStanleytown, VA

-$1,064$43,50097d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$1,007$44,34221d

Peter Boulware Toyota of ColumbiaWest Columbia, SC

-$1,000$44,7239d