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Deal Sheet: 2026 RAV4 XLE Premium AWD
West Herr Toyota of Rochester · Rochester, NY · VIN: 2T36CRAV5TC30J588
This Is Already a Great Deal
Opening Offer
$39,360
Asking Price
$40,577
Max Price
$40,577
- • Recent buyers paid ~$459 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $459 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,114
Est. Invoice$36,925
Holdback (est.)$812
MSRP (Sticker)$40,577
Asking Price$40,577
Markup$0
Est. Dealer Margin on This Car$4,463
Percentile53% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold8551
Avg Markup+$459
Median Markup$0
Best Deal-$2,386
Worst Deal+$7,175
% Sold Below MSRP57%
Avg Days to Sell26 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$232
Avg Markup (RAV4)-$7
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$84
Price History
Jun 26, 2026$43,087 → $40,577(-$2,510)
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