Deal Sheet: 2026 RAV4 XLE Premium AWD

West Herr Toyota of Rochester · Rochester, NY · VIN: 2T36CRAV4TW29G774

This Is Already a Great Deal

Opening Offer

$39,356

Asking Price

$40,573

Max Price

$40,573

• Recent buyers paid ~$459 above MSRP
• Asking price is already $459 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,110

Est. Invoice$36,921

Holdback (est.)$811

MSRP (Sticker)$40,573

Asking Price$40,573

Markup$0

Est. Dealer Margin on This Car$4,463

Percentile53% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold8551

Avg Markup+$459

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,175

% Sold Below MSRP57%

Avg Days to Sell26 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$232

Avg Markup (RAV4)-$7

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$84

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