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Deal Sheet: 2026 RAV4 XLE Premium AWD
West Herr Toyota of Rochester · Rochester, NY · VIN: 2T36CRAV4TC33F283
This Is Already a Great Deal
Opening Offer
$38,565
Asking Price
$39,758
Max Price
$39,758
- • Recent buyers paid ~$459 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $459 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,385
Est. Invoice$36,180
Holdback (est.)$795
MSRP (Sticker)$39,758
Asking Price$39,758
Markup$0
Est. Dealer Margin on This Car$4,373
Percentile53% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold8551
Avg Markup+$459
Median Markup$0
Best Deal-$2,386
Worst Deal+$7,175
% Sold Below MSRP57%
Avg Days to Sell26 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$232
Avg Markup (RAV4)-$7
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$84
Price History
Jul 7, 2026$40,439 → $39,758(-$681)
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