Deal Sheet: 2025 Escalade IQ Luxury 2

HEISER CADILLAC · West Bend, WI · VIN: 1GYTEDKL2SU107439

Negotiation Guide

Opening Offer

$146,691

Fair Price

$148,191

Walk Away Above

$149,165

• Recent buyers paid ~$128 below MSRP
• Sitting 135 days (avg 61) — extra leverage

Price Breakdown

Est. Dealer Cost$130,622

Est. Invoice$135,126

Holdback (est.)$4,504

MSRP (Sticker)$150,140

Asking Price$150,140

Markup$0

Est. Dealer Margin on This Car$19,518

Percentile96% of inventory is priced lower

Days on Lot135 days

What Others Paid (Last 30 Days)

Cars Sold44

Avg Markup-$128

Median Markup$0

Best Deal-$5,244

Worst Deal+$995

% Sold Below MSRP91%

Avg Days to Sell61 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)-$268

Avg Markup (Escalade IQ)$0

% Below MSRP100%

Avg Days to Sell56 days

Avg Sold Markup-$73

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