Deal Sheet: 2025 Escalade IQ Luxury 2

BOB JOHNSON CADILLAC · Rochester, NY · VIN: 1GYTEDKL2SU104573

Negotiation Guide

Opening Offer

$153,760

Fair Price

$155,260

Walk Away Above

$155,320

• Recent buyers paid ~$120 below MSRP

Price Breakdown

Est. Dealer Cost$135,181

Est. Invoice$139,842

Holdback (est.)$4,661

MSRP (Sticker)$155,380

Asking Price$155,380

Markup$0

Est. Dealer Margin on This Car$20,199

Percentile96% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold47

Avg Markup-$120

Median Markup$0

Best Deal-$5,244

Worst Deal+$995

% Sold Below MSRP91%

Avg Days to Sell59 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$0

Avg Markup (Escalade IQ)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$31

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