Negotiation Guide
Opening Offer
$40,164
Fair Price
$41,664
Walk Away Above
$42,047
- • Recent buyers paid ~$766 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,763
Est. Invoice$39,036
Holdback (est.)$1,273
MSRP (Sticker)$42,430
Asking Price$41,975
Markup-$455
Est. Dealer Margin on This Car$4,212
Percentile49% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold1316
Avg Markup-$766
Median Markup$0
Best Deal-$8,000
Worst Deal+$6,780
% Sold Below MSRP94%
Avg Days to Sell38 days
Dealer Profile
Inventory20 vehicles
Avg Markup (All Models)-$1,772
Avg Markup (Canyon)-$712
% Below MSRP95%
Avg Days to Sell26 days
Avg Sold Markup-$1,963
Price History
Aug 8, 2026$42,430 → $42,165(-$265)
Aug 16, 2026$42,165 → $41,975(-$190)
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