Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

RICHARDSON-MIDLAND, INC. · Midland, MI · VIN: 1GT4UYEY9TF254360

Negotiation Guide

Opening Offer

$96,400

Fair Price

$97,900

Walk Away Above

$100,050

• Recent buyers paid ~$3,578 below MSRP
• Sitting 58 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$90,958

Est. Invoice$94,024

Holdback (est.)$3,066

MSRP (Sticker)$102,200

Asking Price$102,200

Markup$0

Est. Dealer Margin on This Car$11,242

Percentile98% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold174

Avg Markup-$3,578

Median Markup-$2,000

Best Deal-$20,000

Worst Deal+$10,845

% Sold Below MSRP97%

Avg Days to Sell34 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$539

Avg Markup (Sierra 3500 HD)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$687

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