Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

ROBERT BROGDEN'S OLATHE BUICK GMC INC. · Olathe, KS · VIN: 1GT4UYEY7TF273019

Negotiation Guide

Opening Offer

$98,743

Fair Price

$100,243

Walk Away Above

$102,359

• Recent buyers paid ~$3,187 below MSRP
• Sitting 52 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$92,983

Est. Invoice$96,117

Holdback (est.)$3,134

MSRP (Sticker)$104,475

Asking Price$104,475

Markup$0

Est. Dealer Margin on This Car$11,492

Percentile99% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold187

Avg Markup-$3,187

Median Markup-$1,000

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell26 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)+$657

Avg Markup (Sierra 3500 HD)$0

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup+$538

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