Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate

PARKS MOTOR SALES, INC. · Columbia, TN · VIN: 1GT4UYEY3TF300376

Negotiation Guide

Opening Offer

$97,652

Fair Price

$99,152

Walk Away Above

$100,745

• Recent buyers paid ~$3,187 below MSRP

Price Breakdown

Est. Dealer Cost$91,082

Est. Invoice$94,152

Holdback (est.)$3,070

MSRP (Sticker)$102,339

Asking Price$100,292

Markup-$2,047

Est. Dealer Margin on This Car$9,210

Percentile49% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold187

Avg Markup-$3,187

Median Markup-$1,000

Best Deal-$10,500

Worst Deal+$10,845

% Sold Below MSRP98%

Avg Days to Sell26 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$1,312

Avg Markup (Sierra 3500 HD)-$1,756

% Below MSRP98%

Avg Days to Sell17 days

Avg Sold Markup-$1,822

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