← Vehicle Details
Deal Sheet: 2026 CT4 Premium Luxury
HEYWARD ALLEN MOTOR COMPANY, INC. · Athens, GA · VIN: 1G6DB5RK9T0118777
Negotiation Guide
Opening Offer
$39,717
Fair Price
$41,217
Walk Away Above
$40,808
- • Recent buyers paid ~$817 above MSRP
Price Breakdown
Est. Dealer Cost$35,148
Est. Invoice$36,360
Holdback (est.)$1,212
MSRP (Sticker)$40,400
Asking Price$45,569
Markup+$5,169
Est. Dealer Margin on This Car$10,421
Percentile84% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold153
Avg Markup+$817
Median Markup$0
Best Deal-$2,250
Worst Deal+$7,795
% Sold Below MSRP85%
Avg Days to Sell50 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$1,531
Avg Markup (CT4)+$2,585
% Below MSRP81%
Avg Days to Sell29 days
Avg Sold Markup-$2,229
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