Negotiation Guide
Opening Offer
$38,552
Fair Price
$40,052
Walk Away Above
$41,179
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 56 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,075
Est. Invoice$39,344
Holdback (est.)$1,269
MSRP (Sticker)$42,305
Asking Price$40,305
Markup-$2,000
Est. Dealer Margin on This Car$2,231
Percentile46% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)-$1,646
Avg Markup (F-150)-$3,491
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,604
Price History
Jul 9, 2026$41,305 → $39,805(-$1,500)
Aug 6, 2026$39,805 → $40,305(+$500)
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