Negotiation Guide
Opening Offer
$38,640
Fair Price
$40,140
Walk Away Above
$41,347
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 70 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,300
Est. Invoice$39,576
Holdback (est.)$1,277
MSRP (Sticker)$42,555
Asking Price$40,555
Markup-$2,000
Est. Dealer Margin on This Car$2,256
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$2,140
Avg Markup (F-150)-$2,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,295
Price History
Jul 9, 2026$41,555 → $40,055(-$1,500)
Aug 6, 2026$40,055 → $40,555(+$500)
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