Negotiation Guide
Opening Offer
$39,019
Fair Price
$40,519
Walk Away Above
$41,537
- • Recent buyers paid ~$2,036 below MSRP
Price Breakdown
Est. Dealer Cost$38,300
Est. Invoice$39,576
Holdback (est.)$1,277
MSRP (Sticker)$42,555
Asking Price$40,555
Markup-$2,000
Est. Dealer Margin on This Car$2,256
Percentile46% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$1,854
Avg Markup (F-150)-$3,265
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,857
Price History
Aug 6, 2026$40,055 → $40,555(+$500)
Cheaper F-150 XL Inventory
Claude DeBeaux, Inc.Vivian, LA
-$2,500$48,29019d
Tomball Ford, Inc.Tomball, TX
-$2,500$44,64049d
Tomball Ford, Inc.Tomball, TX
-$2,500$45,83510d
Mac Haik Ford Lincoln of GeorgetownGeorgetown, TX
-$2,500$46,28010d
McRee Ford, Inc.Dickinson, TX
-$2,500$44,23014d
Covert Ford LincolnAustin, TX
-$2,500$46,09021d
Holler FordMaitland, FL
-$2,000$51,62547d
Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d