Negotiation Guide
Opening Offer
$39,428
Fair Price
$40,928
Walk Away Above
$42,139
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 70 days (avg 37) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,015
Est. Invoice$40,316
Holdback (est.)$1,301
MSRP (Sticker)$43,350
Asking Price$41,350
Markup-$2,000
Est. Dealer Margin on This Car$2,335
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory483 vehicles
Avg Markup (All Models)-$2,008
Avg Markup (F-150)-$2,633
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,146
Price History
Jul 9, 2026$42,350 → $41,600(-$750)
Jul 29, 2026$41,600 → $41,350(-$250)
Aug 6, 2026$41,350 → $42,350(+$1,000)
Aug 19, 2026$42,350 → $41,350(-$1,000)
Cheaper F-150 XL Inventory
Claude DeBeaux, Inc.Vivian, LA
-$2,500$48,29019d
Tomball Ford, Inc.Tomball, TX
-$2,500$44,64049d
Tomball Ford, Inc.Tomball, TX
-$2,500$45,83510d
Mac Haik Ford Lincoln of GeorgetownGeorgetown, TX
-$2,500$46,28010d
McRee Ford, Inc.Dickinson, TX
-$2,500$44,23014d
Covert Ford LincolnAustin, TX
-$2,500$46,09021d
Holler FordMaitland, FL
-$2,000$51,62547d
Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d