Negotiation Guide
Opening Offer
$38,464
Fair Price
$39,964
Walk Away Above
$40,982
- • Recent buyers paid ~$2,036 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,800
Est. Invoice$39,060
Holdback (est.)$1,260
MSRP (Sticker)$42,000
Asking Price$40,000
Markup-$2,000
Est. Dealer Margin on This Car$2,200
Percentile46% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory429 vehicles
Avg Markup (All Models)-$1,811
Avg Markup (F-150)-$3,331
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,500
Price History
Aug 6, 2026$39,000 → $40,500(+$1,500)
Aug 19, 2026$40,500 → $40,000(-$500)
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