Negotiation Guide
Opening Offer
$35,940
Fair Price
$37,440
Walk Away Above
$38,662
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,897
Est. Invoice$37,093
Holdback (est.)$1,197
MSRP (Sticker)$39,885
Asking Price$37,885
Markup-$2,000
Est. Dealer Margin on This Car$1,989
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$2,471
Avg Markup (F-150)-$3,700
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,830
Price History
Jul 9, 2026$38,885 → $37,385(-$1,500)
Aug 6, 2026$37,385 → $37,885(+$500)
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