Negotiation Guide
Opening Offer
$36,986
Fair Price
$38,486
Walk Away Above
$39,185
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$35,897
Est. Invoice$37,093
Holdback$1,197
MSRP (Sticker)$39,885
Asking Price$38,885
Markup-$1,000
Dealer Margin on This Car$2,989
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$673
Avg Markup (F-150)-$1,338
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$595
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95521d
Montrose Ford, LLCAkron, OH
-$2,250$41,0552d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6352d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0552d
Barber FordHolland, MI
-$2,250$47,4709d
Barber FordHolland, MI
-$2,250$44,3557d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36516d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59521d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62014d