Deal Sheet: 2026 F-150 XL

Capital Ford Lincoln of Rocky Mount · Rocky Mount, NC · VIN: 1FTMF1KP4TKE59993

Negotiation Guide

Opening Offer

$37,294

Fair Price

$38,794

Walk Away Above

$39,812

• Recent buyers paid ~$2,036 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,747

Est. Invoice$37,972

Holdback (est.)$1,225

MSRP (Sticker)$40,830

Asking Price$38,830

Markup-$2,000

Est. Dealer Margin on This Car$2,083

Percentile46% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1257

Avg Markup-$2,036

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$1,733

Avg Markup (F-150)-$2,921

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,920

Price History

Aug 6, 2026$37,830 → $39,330(+$1,500)

Aug 19, 2026$39,330 → $38,830(-$500)

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