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Deal Sheet: 2026 F-150 XL
Sheehy Ford of Richmond · Richmond, VA · VIN: 1FTMF1KP1TKD92639
Negotiation Guide
Opening Offer
$37,320
Fair Price
$38,820
Walk Away Above
$40,050
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,152
Est. Invoice$38,390
Holdback (est.)$1,238
MSRP (Sticker)$41,280
Asking Price$39,780
Markup-$1,500
Est. Dealer Margin on This Car$2,628
Percentile83% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory380 vehicles
Avg Markup (All Models)-$1,777
Avg Markup (F-150)-$2,886
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,595
Price History
Jul 9, 2026$40,280 → $39,280(-$1,000)
Aug 6, 2026$39,280 → $40,280(+$1,000)
Aug 19, 2026$40,280 → $39,780(-$500)
Cheaper F-150 XL Inventory
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Tomball Ford, Inc.Tomball, TX
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Covert Ford LincolnAustin, TX
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Holler FordMaitland, FL
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Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d