Negotiation Guide
Opening Offer
$39,398
Fair Price
$40,898
Walk Away Above
$42,109
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 70 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,988
Est. Invoice$40,288
Holdback (est.)$1,300
MSRP (Sticker)$43,320
Asking Price$41,320
Markup-$2,000
Est. Dealer Margin on This Car$2,332
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory445 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (F-150)-$3,558
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Jul 9, 2026$42,320 → $40,820(-$1,500)
Aug 6, 2026$40,820 → $41,820(+$1,000)
Aug 9, 2026$41,820 → $41,320(-$500)
Cheaper F-150 XL Inventory
Claude DeBeaux, Inc.Vivian, LA
-$2,500$48,29019d
Tomball Ford, Inc.Tomball, TX
-$2,500$44,64049d
Tomball Ford, Inc.Tomball, TX
-$2,500$45,83510d
Mac Haik Ford Lincoln of GeorgetownGeorgetown, TX
-$2,500$46,28010d
McRee Ford, Inc.Dickinson, TX
-$2,500$44,23014d
Covert Ford LincolnAustin, TX
-$2,500$46,09021d
Holler FordMaitland, FL
-$2,000$51,62547d
Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d