Negotiation Guide
Opening Offer
$39,636
Fair Price
$41,136
Walk Away Above
$42,378
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,258
Est. Invoice$40,567
Holdback (est.)$1,309
MSRP (Sticker)$43,620
Asking Price$41,620
Markup-$2,000
Est. Dealer Margin on This Car$2,362
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$231
Avg Markup (F-150)-$3,500
% Below MSRP77%
Avg Days to Sell34 days
Avg Sold Markup-$112
Price History
Jul 9, 2026$42,620 → $41,120(-$1,500)
Aug 6, 2026$41,120 → $41,620(+$500)
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