Negotiation Guide
Opening Offer
$48,030
Fair Price
$49,530
Walk Away Above
$50,780
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 70 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,827
Est. Invoice$48,388
Holdback (est.)$1,561
MSRP (Sticker)$52,030
Asking Price$50,030
Markup-$2,000
Est. Dealer Margin on This Car$3,203
Percentile46% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory517 vehicles
Avg Markup (All Models)-$1,555
Avg Markup (F-150)-$2,602
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,563
Price History
Jul 9, 2026$51,030 → $50,280(-$750)
Aug 6, 2026$50,030 → $51,030(+$1,000)
Aug 19, 2026$51,030 → $50,030(-$1,000)
Cheaper F-150 XL Inventory
Claude DeBeaux, Inc.Vivian, LA
-$2,500$48,29019d
Tomball Ford, Inc.Tomball, TX
-$2,500$44,64049d
Tomball Ford, Inc.Tomball, TX
-$2,500$45,83510d
Mac Haik Ford Lincoln of GeorgetownGeorgetown, TX
-$2,500$46,28010d
McRee Ford, Inc.Dickinson, TX
-$2,500$44,23014d
Covert Ford LincolnAustin, TX
-$2,500$46,09021d
Holler FordMaitland, FL
-$2,000$51,62547d
Tom Boland Ford, Inc.Hannibal, MO
-$2,000$52,19510d
Mike Burch Ford BlackshearBlackshear, GA
-$2,000$52,8405d
Sam Pack's Five Star FordCarrollton, TX
-$2,000$40,3805d