Deal Sheet: 2026 F-150 XL

Russell Barnett Ford, Inc. · Winchester, TN · VIN: 1FTFX1L53TKE48700

Negotiation Guide

Opening Offer

$49,239

Fair Price

$50,739

Walk Away Above

$51,757

• Recent buyers paid ~$2,036 below MSRP

Price Breakdown

Est. Dealer Cost$47,498

Est. Invoice$49,081

Holdback (est.)$1,583

MSRP (Sticker)$52,775

Asking Price$50,775

Markup-$2,000

Est. Dealer Margin on This Car$3,278

Percentile46% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1257

Avg Markup-$2,036

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$1,438

Avg Markup (F-150)-$3,200

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,909

Price History

Aug 6, 2026$50,275 → $50,775(+$500)

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