Negotiation Guide
Opening Offer
$47,144
Fair Price
$48,644
Walk Away Above
$49,924
- • Recent buyers paid ~$2,036 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,085
Est. Invoice$47,621
Holdback (est.)$1,536
MSRP (Sticker)$51,205
Asking Price$49,205
Markup-$2,000
Est. Dealer Margin on This Car$3,121
Percentile46% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1257
Avg Markup-$2,036
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,892
Avg Markup (F-150)-$3,038
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,560
Price History
Jul 9, 2026$50,205 → $48,705(-$1,500)
Aug 6, 2026$48,705 → $49,205(+$500)
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