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Deal Sheet: 2026 F-150 Lariat
Graff Ford of Chesterton · Chesterton, IN · VIN: 1FTFW5LDXTFB08406
Negotiation Guide
Opening Offer
$68,538
Fair Price
$70,038
Walk Away Above
$72,431
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,343
Est. Invoice$69,587
Holdback (est.)$2,245
MSRP (Sticker)$74,825
Asking Price$71,325
Markup-$3,500
Est. Dealer Margin on This Car$3,983
Percentile91% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory61 vehicles
Avg Markup (All Models)-$2,340
Avg Markup (F-150)-$3,318
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,813
Price History
Jul 9, 2026$73,825 → $70,825(-$3,000)
Aug 6, 2026$70,825 → $71,825(+$1,000)
Aug 19, 2026$71,825 → $71,325(-$500)
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