Deal Sheet: 2025 F-150 Lariat

Group 1 Ford of Rivertown · Columbus, GA · VIN: 1FTFW5LDXSFB97411

This Is Already a Great Deal

Opening Offer

$66,173

Asking Price

$68,220

Max Price

$68,220

• Recent buyers paid ~$1,445 below MSRP
• Asking price is already $2,055 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$64,548

Est. Invoice$66,700

Holdback$2,152

MSRP (Sticker)$71,720

Asking Price$68,220

Markup-$3,500

Dealer Margin on This Car$3,672

Percentile4% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$718

Avg Markup (F-150)-$1,940

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$538

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