This Is Already a Great Deal
Opening Offer
$70,664
Asking Price
$70,460
Max Price
$70,460
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,497 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,164
Est. Invoice$72,503
Holdback (est.)$2,339
MSRP (Sticker)$77,960
Asking Price$70,460
Markup-$7,500
Est. Dealer Margin on This Car$296
Percentile3% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$3,090
Avg Markup (F-150)-$3,793
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$947
Price History
Jul 9, 2026$74,460 → $70,460(-$4,000)
Cheaper F-150 Lariat Inventory
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-$8,500$61,64035d
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-$8,500$69,88035d
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44535d
Green FordGreensboro, NC
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Jim Hudson FordLexington, SC
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Tri-City Ford, Inc.Eden, NC
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