Deal Sheet: 2026 F-150 Lariat

Stoneham Motor Company, Inc. · Stoneham, MA · VIN: 1FTFW5LD9TFB64627

Negotiation Guide

Opening Offer

$73,638

Fair Price

$75,138

Walk Away Above

$77,246

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,420

Est. Invoice$73,800

Holdback (est.)$2,381

MSRP (Sticker)$79,355

Asking Price$75,355

Markup-$4,000

Est. Dealer Margin on This Car$3,936

Percentile53% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$2,589

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$2,063

Price History

Aug 6, 2026$74,855 → $75,855(+$1,000)

Aug 19, 2026$75,855 → $75,355(-$500)

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