Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5LD8TFB30484

This Is Already a Great Deal

Opening Offer

$68,152

Asking Price

$70,260

Max Price

$70,260

• Recent buyers paid ~$2,175 below MSRP
• Sitting 42 days (avg 26) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,865 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$67,284

Est. Invoice$69,527

Holdback (est.)$2,243

MSRP (Sticker)$74,760

Asking Price$70,260

Markup-$4,500

Est. Dealer Margin on This Car$2,976

Percentile52% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold4295

Avg Markup-$2,175

Median Markup-$1,500

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory216 vehicles

Avg Markup (All Models)-$3,313

Avg Markup (F-150)-$4,160

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$671

Price History

Jul 9, 2026$73,260 → $70,260(-$3,000)

Jul 11, 2026$70,260 → $71,260(+$1,000)

Jul 16, 2026$71,260 → $70,260(-$1,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44549d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79049d

Leith FordWendell, NC

-$8,500$71,32049d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64049d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88049d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45049d

Green FordGreensboro, NC

-$8,500$63,24549d

Jim Hudson FordLexington, SC

-$8,500$67,43549d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09549d

Albemarle FordAlbemarle, NC

-$8,500$62,00049d