Deal Sheet: 2026 F-150 Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5LD8TFB25673

Negotiation Guide

Opening Offer

$66,582

Fair Price

$68,082

Walk Away Above

$69,124

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$63,149

Est. Invoice$65,253

Holdback$2,105

MSRP (Sticker)$70,165

Asking Price$68,665

Markup-$1,500

Dealer Margin on This Car$5,517

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$769

Avg Markup (F-150)-$1,286

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$690

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